Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, we engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. We now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.

Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid colour clarity and detail. 

For those who appreciate the sun, Maui Jim provides more vibrant colours of the world while protecting your eyes from the harsh effects of glare and harmful rays. 

We make your life brighter so you see the colours of your world at their best and always feel confident in your style.  

Maui Jim believes colour and light are the key to human experience. Our sunglasses show you its full spectrum, so you can see the world like you’ve never seen. We believe everyone should experience all 16,777,216 hues of beautiful colour that surrounds us every day. 

View the Latest Maui Jim Eyewear Collection

Latest Maui Jim Ladies Eyewear

Maui Jim MJ747

Maui Jim MJ521

Maui Jim MJ720

Maui Jim MJ247

Maui Jim MJ713

Maui Jim MJ260

Latest Maui Jim Mens Eyewear

Maui Jim MJ267

Maui Jim MJ327

Maui Jim MJ470

Maui Jim Mj734

Mauii Jim MJ724

Maui Jim MJ247


Rain or shine you’ll definitely need those polarized sunnies whenever and wherever you may be. But that’s not just it – You’ll surely go for the ones that satisfies your fashion needs too!

And that is what Maui Jim sunnies are all about!

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Optical, Sunglasses